About the client
ACA General Trading L.L.C was established in 2006 in Dubai, UAE. Their trading business first began with delivering décor and fit out material, building material, hygiene products, furniture, and mechanical and electrical equipment. Now ACA is a leading trading company for those products and much more, including planning and management, partnerships with various businesses.
The Challenge:
As their workforce grew, ACA wanted a suitable corporate profile to include all the information from A to Z. This is where UCT took on the job. ACA has a wide variety of services and it was crucial not clutter the created profile in order to keep an interesting vibe for the reader, this is a major issue they faced as sampled they obtained made the profile look too uninteresting and dull to read.
The Solution:
Following their instinct and experience, UCT set out to impress ACA with their work on the profile incorporating clever and original content writing which followed after an extensive competitor analysis that helped to develop the profile content in a way that would ensure ACA stands out with its material. Proper spacing and the right amount of words were used in the layout of the profile in order to avoid the problem of a cluttered profile.
The Result:
Not only did UCT just write the content for ACA, but also offered a compelling design, with a professional layout of blocks and colors exactly match ACA’s brand identity. Each and every detail of ACA’s included services and products had included an image or a design, all strategically laid out across the final profile UCT provided to ACA.
